Buzzli - The LinkedIn Co-Pilot

25 Feb , 2024

LinkedIn is a powerful platform for businesses and individuals to connect, share content, and build their brands. But with so much content competing for attention, it can be difficult to stand out.

That's where Buzzli comes in.

Buzzli is an AI-powered tool that can help you create engaging and informative LinkedIn content with its features like:

• Idea generator: Generate content ideas based on your input, such as keywords, topics, or just some thoughts.
• Post writer: Write impactful posts based on your tone and word limit. You can save those posts and even share them directly on LinkedIn.
• Comment generator: Build relationships and visibility on the platform by generating comments based on the post content entered.
• Hook Generator - Helps you create compelling hooks for LinkedIn posts or topics. Hooks are essential to grab the audience's attention and make them read the whole post.
• Post inspiration: Get inspired by the top posts from influencers in your industry. Create similar posts or connect with those influencers by visiting their profiles directly.

One of the biggest challenges of creating LinkedIn content is coming up with new ideas.

Buzzli can help you generate content ideas by providing you with a list of relevant topics based on your thoughts or ideas.

Just enter your idea/thought in the input box and click on "Get Topics".

You will get 5 topics to choose from.

You can save these topics or just copy them and start creating your LinkedIn post.

Your post is an important part of your LinkedIn content. It's what will capture the attention of your audience and make them want to learn more.

Buzzli can help you write impactful posts by providing you with options to:

1. Choose the post writing style
2. Choose the number of words
3. Choose to style the post
4. Choose the number of emojis to be added

You can choose to save the post on the platform, copy it, or post it directly on LinkedIn.

Use Buzzli to get inspired by top LinkedIn Influencers:

Do you know what is the best way to create LinkedIn posts?

By learning from influencers in your specific domain. 

Post Inspiration feature does exactly that!

This feature allows you to search for top posts by influencers in your specific domain.

You can even directly visit that particular post on LinkedIn, write similar posts, or just follow or connect with the influencer.

This is a game changer.

Overall, Buzzli is a powerful tool that can help you create engaging and informative LinkedIn content, get inspired by posts from influencers, and elevate your personal brand.

Don't forget to give Buzzli a shot; it's free to use!

LinkedIn: 7 Powerful Reasons Why It's Essential in Today's Digital Age

July 21, 2023

In an era of digital connectivity, LinkedIn has emerged as more than a simple job search platform.

It's a global networking powerhouse, a personal branding incubator, and a dynamic tool for business growth.

Here's why LinkedIn holds more power than ever in today's world:

A Networking Giant

• LinkedIn boasts over 930 million members across more than 200 countries, creating an unmatched professional networking platform. Also, there are more than 10 million creators on the platform.

A Career Catalyst

• LinkedIn's comprehensive job listings and advanced matching algorithms make it a vital tool for both job seekers and recruiters.

The Branding Incubator

• LinkedIn allows professionals to build and amplify their personal brand by sharing insightful content and participating in relevant industry discussions.

The Business Booster

• With its ability to showcase company culture and offerings, LinkedIn fuels business growth and lead generation, especially in the B2B space.

Your Personal Development Partner

• LinkedIn Learning provides access to a wide range of courses, allowing professionals to enhance their skills and stay abreast of industry trends.

An Industry Trends Tracker

• Regular updates and insights from influencers, thought leaders, and companies keep LinkedIn users informed about the latest industry trends and news.

A Powerful SEO Tool

The Ultimate LinkedIn Profile Playbook

August 04, 2023

In today's digital-first world, a robust online presence is crucial for building your personal brand and developing a thriving network.

Among the different social networking platforms, LinkedIn stands out as a cornerstone for professional networking, personal branding, and job seeking.

It's here that the power of an SEO optimized and branded LinkedIn profile can play a vital role. This is your LinkedIn Profile Playbook, brought to you by Buzzli, your trusted companion in the journey of creating and managing SEO-friendly LinkedIn posts.

The Power of LinkedIn

A well-branded and SEO-optimized LinkedIn profile not only helps you stand out but can attract potential employers, clients, or collaborators.

It's no longer a simple virtual CV but a dynamic representation of your professional story, making it vital for you to make the most out of your LinkedIn profile.

It is where you project your professional image and amplify your voice.

Key Elements of a LinkedIn Profile

Creating an impactful LinkedIn profile involves attention to several elements: profile picture, banner, creator mode, featured section, about section, experience, skillset, recommendations, tagline, and hashtags.

• Profile Picture and Banner: A clear and professional profile picture is your first introduction. The banner can be an opportunity to express your personal brand or professional interests.
• Creator Mode and Call to Action: Turning on the creator mode can help you grow your followership. A well-crafted Call to Action (CTA) can direct your audience to your website, portfolio, or any other desired link, hence increasing engagement.
• Featured Section and About Section: These sections allow you to showcase your achievements, values, and abilities in a more detailed and personalized manner.
• Experience and Skillset: A well-articulated depiction of your professional journey and skills can make you more appealing to potential collaborators and employers.
• Recommendations: They serve as social proof of your skills and experience.
• Tagline and Hashtags: A catchy tagline can be your professional hook, and relevant hashtags can help you get found in the LinkedIn ecosystem.

Optimizing Your LinkedIn Profile

To optimize your LinkedIn profile, keep your target audience in mind and craft your message accordingly.

• SEO Optimized About Section: Incorporating relevant keywords into your about section can boost your visibility on LinkedIn and Google search. Use Buzzli's SEO optimization tool to help identify these keywords.
• Quality over Quantity: It's not about listing everything you have done; focus on showcasing the most relevant experiences and skills.
• Be Active: Engage with your network. Share insightful posts, comment on others' posts, and maintain an active presence.
• Make the Most of Recommendations: Request recommendations from colleagues and other professionals who can vouch for your skills and character.

LinkedIn Profile Case Study: Justin Welsh

To illustrate these principles in action, let's examine the LinkedIn profile of Justin Welsh. Justin's profile is a model example of how a well-optimized LinkedIn profile should look.

Here's how he leverages key LinkedIn elements to build a personal brand and engage his audience.

• Profile Picture and Banner: Justin's profile picture is a clear, high-quality, and professional headshot, immediately making a positive first impression. His banner, featuring a simple but powerful statement effectively communicates the value proposition of his LinkedIn product for creators.

• Creator Mode and Call to Action: Justin has turned on LinkedIn's Creator Mode, reflecting his active content creation role on LinkedIn. His CTA link "Grow and Monetize your LinkedIn" drives visitors to his website where he offers a masterclass to creators.
• Tagline: His tagline, "The Diversified Solopreneur| Building a portfolio of one-person businesses to $5Mn in revenue", is succinct and powerful, immediately giving visitors an idea of what he does and the value he can offer.
• About Section: Justin's about section is a great example of SEO optimization. He cleverly incorporates keywords related to his niche, such as "creators," "profitable business," and "online." This is coupled with a compelling narrative that adds a personal touch, helping him connect with his audience on a deeper level.

• Experience and Skills: In his experience section, Justin provides a detailed account of his professional journey, focusing on his achievements and the impact he had at each role. He also showcases a comprehensive list of skills, enhancing his credibility.
• Recommendations: Justin's profile is enriched with numerous recommendations, reflecting his well-rounded professional competency and the esteem he holds in his network.
• Featured Section: His featured section is full of articles, posts, and links that offer value to his audience. It's a direct display of his expertise, further strengthening his personal brand.

How to conduct a Mini Audit of your LinkedIn Profile

August 13, 2023

If you think your LinkedIn Profile is not up to date or the content you are posting on the platform is not reaching and engaging the right audience, then it is time to conduct an audit to find out why that is happening.

But wait, why is an audit important?

1. It helps you assess the effectiveness of your current content strategy on LinkedIn
2. Identify your strengths and weaknesses. Literally, figuring out what works and what does not.
3. Helps you understand how you can optimize various aspects of your profile including tagline, banner, about section etc.
4. Helps you measure the progress towards your LinkedIn goals.
5. It also gives you a perspective on thought leadership by helping you understand the engagement you are receiving on your content.

So, here's how you can conduct a mini Audit of your LinkedIn profile:

Step 1: Let's break down the audit into 4 parts.

1. Profile Completeness
2. Content Quality
3. Thought Leadership
4. Brand tone

Step 2: Pick up the 1st part - Profile completeness.

When it comes to your profile there are certain essential elements that need to be in shape for your profile to become SEO optimized, or easily searchable on LinkedIn.

• Profile Picture - A good professional headshot really works well on LinkedIn and conveys your seriousness.

• Banner - Also called Digital Real Estate, it should be designed based on your brand tone and should ideally communicate what your personal brand stands for, from a visual and messaging perspective.
• About Section - This space is crucial to showcase your experience, personality, your life journey and the services you offer. Make it as compelling as possible and make sure you align it with your goals on LinkedIn.

• Creator Mode - An amazing feature which needs to be "turned on" to make your profile creator friendly. This also gives you the option to add hashtags to your heading, a call to action link to your external website/ calendly to book calls/ and even utilize a "featured section" to showcase your credentials.

Step 3: Assess your content quality

When it comes to content quality there are 3 parameters which matter

Post Quality

• Value Addition: Every post you share should provide value to your audience. Are you offering insights, sharing news, or teaching something new?

• Engagement: Analyze the average reactions and comments per post. High engagement typically indicates content relevance and quality.
• Visuals: A picture speaks a thousand words. Are you using high-quality images, infographics, or videos that complement your written content?

Post types utilized

LinkedIn boasts of a variety of post formats:

• Text only posts
• Text + Image posts
• Carousels
• Interactive Polls
• Videos

It is important for you to utilize the post formats offered. This also helps the algorithm understand that you are serious about your content.

Frequency of posts

• Posting Frequency: Regular updates keep you on the radar. But it's essential to maintain a balance – too frequent, and you may be seen as spammy; too infrequent, and you may be forgotten.
• Response Time: Engaging with comments on your posts or messages in a timely manner showcases your commitment to your network.

Step 4: Assess the level of thought leadership achieved

You become a thought leader when you command certain attention in your field of work on LinkedIn. How do you measure that?

• Followers Growth: A steady increase in followers suggests you're consistently offering value.

• Engagement on posts: Another key aspect to measure is the engagement you receive on your posts. Are people reacting to your posts?
• Are they commenting on your posts and sharing them with the wider audience.

• Content Sharing: Engaging with posts of other influencers and leaders is another great way to build your thought leadership and your LinkedIn profile.
• Recommendations: Having recommendations from colleagues, clients, or supervisors can boost your authority. Remember, giving genuine recommendations can also enhance your standing.
• Courses and Certifications: Regularly updating your profile with new skills and courses shows commitment to professional growth, further cementing your position as an industry leader.

Step 5: Have a look at your brand tone

When I say brand tone, I am referring to the following:

Visual Consistency

• Color Palette: Maintaining a consistent color theme, especially if it aligns with your personal or company brand, can make your profile visually appealing and instantly recognizable.
• Content Formats: Use of similar templates or styles for posts, especially for series or regular updates, can solidify your brand tone.

Messaging consistency

• Consistent Themes: If you're an expert in a particular field, ensure your content consistently echoes your expertise.
• Value Proposition: Make sure the value you offer is evident and consistent in every post, article, or update

Voice and tone consistency

• Tone Consistency: Whether you opt for a formal tone, conversational style, or a mix, staying consistent is key.
• Authenticity: Be genuine in your interactions. Authenticity resonates and is more likely to foster trust and engagement.

If you can assess these 4 crucial parameters- profile completeness, content quality, thought leadership and brand tone, you will be able to find the gaps that exist on your LinkedIn profile and subsequently plan to create a content strategy to fill those gaps.

Too much to do?